by company / Apture
Apture is aiming to re-imagine the way people access information. Founded by successful technologists and Stanford Computer Science alums, Apture seeks to bring to market one of the most compelling Internet services to date.
Headquartered in beautiful San Francisco, Apture is developing the first "contextual exploration engine" as a layer above the page, wrapping information around users, so they don't have to leave the page to get additional information. As a result, Apture lowers the cost to access information at the right time, thereby deepening understanding and awareness. It also keeps readers on publishers' sites and drives 2-3x more engagement, while providing added revenue opportunities for publishers.
Apture is funded by Clearstone Venture Partners, a leading early stage VC firm in consumer Internet (Overture, Paypal, Netzero, mp3, Internet Brands, etc.).
